COVID-19 is certainly taking an emotional toll on consumers and current consumer sentiment will influence imminent behavior. In this episode, Senior Analyst, Anjali Lai, shares her findings from her framework, Forrester’s Consumer Energy Index, and helps answer the question: How can being in tune with your customers’ emotions positively change your brand’s strategy?
Click the titles below for more on this topic:
- Blog: Consumer Energy Steadies Overall, Pulses In Certain Regions
- Blog: Consumers Begin To Rekindle Their Energy Toward Brands
- Blog: The Drop In Consumer Energy Is Decelerating