245: Build A Strong Experience Research Practice

A key element of a strong customer experience practice is experience research. However, establishing, scaling, and evolving an experience research practice is no easy task. In this episode, we are joined by Senior Analyst Kelly Price to discuss the key elements of a good research practice and hallmarks of a truly advanced practice.

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Have examples you’d like to share with Kelly? You can message us on LinkedIn or reach out to cxcast@forrester.com

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