5: Modern User Experience: It’s More Than Usability

Today user experience (UX) is a robust field combining elements of product design, service design, and innovation. And it’s an essential capability to bridge businesses’ and customers’ goals. But most customer experience professionals maintain a narrow view of UX as limited to usability testing or user interface design. In this episode, we explain what separates outdated UX organizations from modern ones, and how customer experience professionals can revitalize their UX capabilities.

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