8: What Makes Customers Feel That Companies Do What’s Best For Them?

Customer advocacy — the perception on the part of customers that a firm does what’s best for them, not just what’s best for the firm’s own bottom line — is a key driver of customer loyalty for financial services firms. So is customer experience quality. In this episode, we explore how experiences make customers happy and engender customer advocacy.

Click the titles below to read more:

• Actions Speak Louder Than Words When It Comes To Customer Centricity
• What Drives A Profitable Customer Experience
• Customer Advocacy 2014: How US Consumers Rate Their Financial Institutions